Having a great kennel name and introducing yourself and your puppies is essential to creating a great breed profile.
This article will aim to give you some tips and tricks on how to best write your profile, so buyers are enticed to find out more or apply for one of your puppies.
Kennel Name:
Your kennel name should be a creative or a clever name that reflects you and your breeding program.
If you are part of a pedigree association (for example: Dogs NSW) or the MDBA and you have a prefix - you should use your prefix.
If you have a business name for your breeding program that is also similar or the same to your state registration numbers, we recommend using that for consistency.
You should also add the breed at the end of your name or prefix so buyers clearly know what you are breeding. Only add ONE breed, do not add multiple breeds in your name (even if you breed multiple breeds of dog) as a breed profile only applies to ONE breed. If you want to list your second and/or subsequent breeds, you can create a new breed profile for the subsequent breeds by clicking on "New Breed".
Examples of ideal kennel names include:
North West German Shepherds
Meriva Cavoodles
POMPEII Labradors (this is an example of a breeder with a prefix)
Try to avoid the following:
Any names with the words "responsible" or "ethical" in the name as this would be an expectation of the breeding program. Some inexperienced, scam or unethical breeders tend to use these words in their kennel, so we would avoid using them.
Avoid using "puppies", "pups" or "dogs" in the name.
Adding in association names, registration numbers or association numbers. For example: Perfect German Shepherds Dogs NSW #9999999.
Adding in second and subsequent breeds: for example: Satchco Labradors and Golden Retrievers - as some buyers may think the one listing is for both breeds. Best practice on RightPaw is to have two breed listings, one called Satchco Labradors and another called Satchco Golden Retrievers - breeder can create two or more breed listings free of charge.
Introduction:
Your introduction should introduce and provide a short overview of your breeding program. In your introduction you should cover the following:
Who you are, your breeding program and rough location.
When you started the breeding program/short history.
Any relevant animal or dog breeding/training/showing experience.
Any awards won for dog breeding or showing.
Short description of your breeding practices.
Characteristics of the breed and your dogs/puppies.
Suitable applicants.
Any relevant/critical information about the purchase process.
Finally any current updates on litters.
Example Introduction:
Hi, my name is Bill and welcome to North-West German Shepherds, a Dogs NSW breeders based on the north-west suburbs of Sydney, around 40-60 minutes from the Sydney CBD.
We began breeding German Shepherds in 2010 after showing GSDs for 5 years with our female Delia and our male Rosco. We started with short-haired stock GSDs and also began breeding long-coat stock GSDs in 2013 with our other female Poppet and our second male: Jasper.
We have shown GSDs across NSW, VIC and QLD at various shows for over 10 years now and have won many Best in Breed, Best in Show and Runner Up awards at shows like the Sydney Royal, Canberra Royal and the Brisbane Royal (to name a few).
Our focus is to breed GSDs to the best breed standard for families, concentrating on two important attributes: temperament and health. To achieve this, we thoroughly socialise all our puppies from birth, using the Puppy Culture and ENS protocols/practices - meaning our puppies are socialised and exposed to a wide variety of different smells, sounds, objects and different scenarios from Day 3.
The German Shepherd Dog is a smart and noble animal, capable of being a working dog in many different areas including assistance or police/security to being your average cuddly family dog for companionship and adventure.
GSDs are smart and social dogs and can be easily trained, however you must invest in training and socialising them as early as possible and continuously upkeep their training/socialisation with them throughout the lives.
GSDs require lots of exercise and attention - they strive to be your best friend, companion and to please you, so it is important that you take them for long walks each day, you play with them one or twice a day as well as involve them in everyday things (such as going down to the shops or the local cafe).
You don't get a German Shepherd to live a fur free life. They will shed usually 2-3 times per year and require lots of grooming and upkeep on their coat. Be prepared to 2-3 times per week and to have fur clumps lying around the house.
While German Shepherds can live in an apartment or a highly urbanised environment, our ideal owner will be someone who has had experience with large dogs before, lives in a house or townhouse with a decent sized backyard and is close to a variety of parks and can be walked daily (sometimes even twice a day). An ideal owner for us will also invest time in training the puppy, socialising the pup and welcoming the puppy as a companion and family member into the home, not just put the dog outside and let it do its own thing for 90% of the time.
We only accept applications through RightPaw, and should you wish to apply for one of our German Shepherd puppies, you will need to apply through RightPaw in order to be considered for one of our pups. Applicants that are offered a pup, will need to pay a non-refundable deposit of $500 to secure the pup when the pup reaches 4 weeks old.